In 2015, Toronto hosted the Pan Am Games.
A $2.5 billion dollar multi-sport event, that brought together …
A highlight of the event was the Celebration Zone, a pavilion for popular family attractions and entertainment.
Lord Cultural Resources (LCR), a firm that works with cultural heritage organizations to help them drive social mobility, wanted to shine a spotlight cultural tourism. Their goal was to create an immersive, fun and, importantly, an accessible experience for visitors to the Celebration Zone; ultimately, to help increase Toronto's cultural capital both at home and abroad.