Extend the story-world of HELLIONS across smaller screens to build momentum for the film, primarily on streaming networks.
Create an interactive comic featuring motion, sound and story that linked back to the broadcaster site where fans could watch the movie.
Picking up where the movie left off, Book One: Inside the Horror Hospital, followed protagonist Dora Vogel on a lucid adventure where she navigated a series of deadly traps masterminded by vengeful hellions in hope of escaping eternal damnation.
This project was the first of its kind for Whizbang Films. Like most film companies, they traditionally focus on their single-channel property - the film or TV show.
The goal with this cross-platform strategy was to help get fans operating inside the world of their story and participating in a hands-on way to help drive excitement, immersion and investment in the brand and enable auxiliary creative financial and opportunities.