Dubuque, Iowa

The National Mississippi River Museum & Aquarium hosts 250,000 visitors each year.

It is a show-and-tell of the history and culture of America’s complex aquatic ecosystems.

OBJECTIVE A

Create a tactile experience to help visitors to the Museum learn about the Mississippi River’s piscifauna (fish local to the area), in a fun and memorable way.

SOLUTION

We developed an interactive experience incorporating re-creations of local wildlife and species inherent to the landmark body of water.

By moving their arms and legs, visitors were able to trigger ripples in the simulated water (a river) which caused digital fish to scatter under a user’s feet.

OBJECTIVE B

The Museum replicated the simplicity of the above idea, and created a second installation; an interactive topographical history of the city.

SOLUTION

We created an attraction where the fog rolled in to cover a picture of the Old City - Jackson, Mississippi.

By stepping on the ground image and/or waving their arms, users were able to control the fog and roll it out.

Revealing a bird’s eye view of the New City to demonstrate the transformation Jackson has undergone over the years.

IMPACT

The museum navigated their biggest challenge in a unique way in both examples.

They made the Mississippi River and Jackson, Mississippi’s landscape memorable to visitors by merging information with entertainment to help make learning “sticky”.