SOCIAL MEDIA OPTIMIZED WEB APP FOR MOVIE FANS

Whizbang Films

More

SOCIAL MEDIA OPTIMIZED WEB APP FOR MOVIE FANS

Whizbang Films

PROJECT

We collaborated with Whizbang Films and Storyteller Pictures to create mobile-optimized content that invited audiences to experience the feature film HELLIONS in a hands-on way.

OBJECTIVE

Generate engaging, shareable film-related content and distribute through creative online channels to support sales and promotion of HELLIONS.

SOLUTION

We created a landing site to introduce the basics -- accolades, cast & crew, news and trailers. Then, we built a web-based portal linked via the site, calling on users to ‘Enter the World of HELLIONS’ for access to exclusive interactive content. Using their laptops, tablets and/or mobile devices, users were able to load the portal app and connect to exclusive behind-the-scenes interviews, images, memes, fun facts and quizzes. All passages within the 80-page application were individually optimized for users to share via Facebook and Twitter.

IMPACT

As part of a larger strategy to build content for fans by fans, this second screen project created social content for the filmmakers and allowed them to translate their world in a community-focused way across small screens to reach a wider audiences and help drive eyeballs and engagement. The film aired in theatres around North America as well as on iTunes, The Movie Network (Canada) and IFC Midnight (USA).