What If
Where imagination meets scientific exploration.
The Project
What If is a groundbreaking web series that explores the world’s biggest hypothetical questions, blending scientific analysis with engaging storytelling. What if the Earth stopped spinning? What if humans lived on Mars? What if you fell into a black hole?
Key Achievements:
Won a Webby Award, cementing its place as a top-tier educational web series.
Reaches a global audience of 50 million+ subscribers across multiple platforms.
Translated into 12+ languages, broadening accessibility and impact.
Recognized as one of the most-watched science and technology series on the internet.
Our Role
Embreate played a pivotal role in securing funding and laying the foundation for What If’s long-term success, helping transform it into one of the most-watched science web series on the internet.
Funding & Strategy: Led the successful $250,000 funding application to Ontario Creates’ IDM (Interactive Digital Media) fund, positioning What If for expansion.
Business & Marketing Plan: Crafted a compelling case to sell the jury on What If’s potential, demonstrating its scalability from a successful video format to a dedicated series.
Ongoing Guidance & Execution: Managed communication with Ontario Creates to ensure all milestones were met on time, supporting Underknown throughout the development process.
“Embreate’s expertise allowed us to focus on content creation while they secured the funding and development strategy for What If. Their work was instrumental in launching our most successful series.”
— Steve Hulford CEO, Underknown